800,000+ Customers Have Chosen BASED
Be Part of the BASED Movement
Hear from men who have elevated their confidence and health by switching to BASED.
Lucas Bennett · 1.1M+ Followers
MY HAIR HAS NEVER FELT THIS HEALTHY
My curls are healthier than ever since switching to BASED. I’ve never come across another brand that truly combines non-toxic ingredients with real results. BASED genuinely delivers.
Jordan Hale · 3.2M+ Followers
THE BEST I’VE EVER USED
As a barber, I’ve tested over 30 different hair products. I’ve seen it all — and nothing compares to BASED. When you add the fact that it’s 100% non-toxic, the choice becomes obvious.
Marco Alvarez · 5.1M+ Followers
BASED BROUGHT MY HAIR BACK TO LIFE
My hair was severely damaged before BASED. It completely restored it — now it feels healthier and looks better than ever. After seeing these results, I could never go back.
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